Pilot AI executive board + ERP for founder-led businesses

Every founder deserves a boardroom.

EB gives you a CFO, CMO, COO and CSO that read your real books, debate the trade-offs, and hand you one clear recommendation from The Crown. You decide. EB keeps the record.

Request pilot access See how a decision is made
Grounded in your own ledger Built for India, in INR You approve every action
Why EB

Big decisions. No board to take them to.

Most founder-led businesses can't hire a full leadership team. So pricing, hiring and expansion calls get made alone, late at night, from scattered spreadsheets.

01

Decisions made alone

Experienced CFO, CMO and COO advice costs more than most small businesses can carry. The founder ends up being every one of them.

02

Numbers in ten places

Invoices in one tool, expenses in another, targets in a spreadsheet. By the time the picture is assembled, the moment has passed.

03

Generic AI, generic answers

A chatbot doesn't know your margins, your receivables or your team. Confident advice without your data is a guess.

Meet the board

Four specialists. One recommendation.

Each executive looks at your question through their own discipline. Only the ones that matter are called in, so a tax question doesn't convene the whole room.

CFO

Chief Financial Officer

Finance & capital

Cash runway, margins, receivables and affordability, read straight from your posted ledger.

Can we afford this without breaking our cash reserve?
CMO

Chief Marketing Officer

Growth & markets

Demand, channels, acquisition and retention, separating what the data supports from what still needs testing.

Which campaigns should we stop, keep or test next month?
COO

Chief Operating Officer

Operations & execution

Capacity, staffing, suppliers and delivery risk: the binding constraint to fix before you scale.

Can the team actually deliver the sales we're forecasting?
CSO

Chief Strategy Officer

Strategy & expansion

Positioning, competition, timing and opportunity cost, always including the option of doing nothing.

Is now the right moment to open a second branch?
Central intelligence

The Crown decides what matters.

  • Weighs where the executives agree and where they don't
  • Checks the CFO's claims against your actual records
  • Returns one brief: recommendation, risks, next steps
How it works

From question to decision, on the record.

EB is not a chat window. Every answer starts from the business records you already keep in EB, and every action waits for a human yes.

1

Keep your books in EB

Chart of accounts, double-entry transactions, expenses, customers, invoices and goals live in one place, separate for every company you run.

Your system of record
2

Ask the board a real question

Describe the decision in plain language: the objective, the constraint, the numbers you care about. EB decides which executives need to be in the room.

Routing to CFO · CMO · COO · CSO
3

The executives assess it

Each specialist works from your company profile and, for finance, a read-only snapshot of your posted ledger and invoices. Missing data is called out, not invented.

Evidence over guesswork
4

The Crown gives one brief

A single recommendation with the reasoning, trade-offs, key risks and next steps. Open any executive's assessment to see how they got there.

One decision brief
5

You decide. EB keeps score.

Turn the recommendation into goals and tasks, track them against measurable targets, and come back to the board as the numbers move.

Human approval, always
The platform

A real ERP under the boardroom.

The board is only as good as the records behind it. EB's operating system is built finance-first, with the controls accountants expect.

Double-entry accounting

Chart of accounts, balanced journal entries enforced on the server, and exact decimal money. No floating-point rupees.

Reversals, never deletions

Mistakes are corrected with an auditable reversal. The original entry stays in the trail, with the reason recorded.

Expenses in one step

Pick a category and the account it was paid from. EB posts the debit and credit for you.

Customers & invoices

Draft invoices with line items and tax rates, numbered automatically and totalled exactly on the server.

Goals & tasks

Measurable targets with owners, deadlines and linked tasks, so board decisions become accountable work.

Multiple companies

Run more than one business from one login. Every company's data is kept strictly separate, with owner and viewer roles.

Live monthly summary

Revenue, expenses and net profit for the month, calculated from posted entries, not typed-in estimates.

Documents Coming next

Upload statements and spreadsheets so the board can cite them, with company-scoped access and source references.

Execution center Coming next

Turn an approved recommendation into a controlled workflow: proposed, approved, executed and audited.

Built to be trusted

Advice you can check. Data that stays yours.

EB handles financial records. These rules are built into the system, not written into a brochure.

Company data stays separate

Every request is checked against your membership on the server. A company you don't belong to is invisible to you.

No invented numbers

The board is instructed to use only your records, to label estimates, and to say plainly when data is missing.

Humans approve actions

EB recommends. It does not move money, post payroll or message your customers on its own.

Untrusted input stays data

Text inside your records and questions is treated as data, never as instructions to the AI.

A complete audit trail

Posted entries are never edited silently. Corrections are reversals with a reason, kept alongside the original.

Hosted close to you

The application and its PostgreSQL database run in Singapore, and every connection is encrypted in transit.

Ask it anything that keeps you up

Questions founders actually bring.

Revenue is up for six months but profit is flat. Should we open a second branch in Bengaluru in 90 days?

CFOCOOCSO

Which unpaid invoices create the biggest cash-flow risk, and how much can we realistically collect this month?

CFO

Marketing spend rose 25% but new customers barely moved. Which campaigns should we stop, keep or test?

CMOCFO

We want to hire three people. Can we afford it without falling below our cash reserve target?

CFOCOO

Operations says it can't fulfil the forecast pipeline. Which constraint do we fix before spending more on growth?

COOCMO

Should we raise prices by 8% or hold them and chase volume this quarter?

CFOCMOCSO

A bigger competitor just entered our city. Do we defend on price, service or niche?

CSOCMO

Is it time to move from cash and bank tracking to proper monthly closes?

CFOCOO
FAQ

Good questions.

Is EB a chatbot?

No. EB is a business system of record (accounting, expenses, invoicing, goals) with an AI executive board on top. The board works from your company's records, routes your question to the relevant specialists, and returns a structured decision brief rather than a conversation.

Where do the numbers in a recommendation come from?

From what you record in EB: your company profile and, for financial questions, a read-only snapshot of your posted journal entries, invoices and recorded payroll. Draft invoices are not treated as revenue, and recorded payments are not treated as verified bank balances. If something is missing, the brief says so.

Can EB make payments or post entries by itself?

No. EB recommends; people decide. Posting, payments, payroll and customer communication always need an authorised person in your company.

Who can see my company's data?

Only people you've added to that company. Every request is checked on the server against their membership and role. Owners can make changes; other roles are read-only.

Is this financial, tax or legal advice?

No. EB provides decision support. Verify important figures and assumptions, and consult a qualified professional before acting on financial, tax or legal matters.

How do I get access?

EB is in a private pilot with a small group of founder-led businesses. Accounts are created by the EB team. If you already have one, sign in at any time.

Private pilot

Bring your next big decision to the board.

EB is onboarding a small group of founder-led businesses. Pilot accounts are created by the EB team; members can sign in below.

Sign in to EB Meet the board